A warmer complexion shouldn't cost you sun damage.
That's why Aurien exists.

Color that comes from within, from the same pigments that color your food. Without sun and without a tanning bed.

Fairly dosed

An average Dutch diet provides about 3 mg of beta-carotene per day. Aurien provides 15 mg, the same amount every day. This is the amount used in the study.

Independently investigated

The research behind Aurien comes from the University of St Andrews and is public. We did not pay for it or contribute to it. Every claim on this site has a source at the bottom of the page.

Made for men

The studies behind Aurien used male faces, and we designed the product for that man. One capsule a day with your breakfast, and that's it.

Au, from aurum. Latin for gold.

At Aurien, gold represents warm light: candlelight, brass, the last hour of the afternoon. You'll see that aesthetic reflected in everything we create, from the brand mark to the label.

The AURIEN standard

Every ingredient with a purpose

Three carotenoids, bilberry extract, vitamin C and copper: six ingredients, and for each we can explain why it's there.

The formula is never static

Batch after batch, we look at what can be improved, from raw material to dosage. What you order today is the latest version of the formula.

Everything on the label

Each dosage is listed on the label. You won't find a "proprietary blend" where the ratios disappear with us.

The risk lies with us

You assess the result yourself: take the same photo on day 1 and on day 60. If you see no difference, you get your money back.

The Story Behind AURIEN

I am naturally quite pale, and with the Dutch climate, that remains the case for a large part of the year. I trained seriously and ate well, but in autumn and winter, I looked more tired than I felt in group photos and meetings.

I've tried a lot of things. I went to the tanning bed, but I ultimately decided the damage to my skin wasn't worth it. With tanning drops, people often noticed orange streaks on me, and it only works on your face. What I was looking for was something that would simply become part of my day and keep working, without any hassle.

That's how I discovered carotenoids, the pigments that can give your skin a warmer, more attractive color from within. The research had been around for a long time, but almost no one in my circles knew about it, and the supplements I found were too low-dosed to make a difference.

That's why I started AURIEN, with a fair dosage instead of just a pinch for the label. I still use it myself every day, and I would never recommend anything to you that I don't take myself.

— Mike Hofland, founder of AURIEN